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I'm Ghaith, a designer, writer and maker.
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Tunisia
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Tallinn, estonia ❤️
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Verbose · Dex
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Ahoy 🍉
I need to be straight with you. I have a writing addiction. It's bad. I write about strategy, knowledge work, design and random raw thoughts I call Hokum. I write all the time and I write about everything.
Another thing about me is my interest in the internet. It's a big part of my life, so I enjoy contributing to it. I take semi-interesting photos and post them to Unsplash. I go to places and review them on Google Map. So yes, I'm one of those people. You're welcome 🥳🫡 .
I design clever software and publish it for The Simple Company, which is mine. I’m also designing a photo-book called Behold. I like naming stuff...
My life’s goal is to further our understanding of the theory of strategy. Meta Planning is the book I’m writing on the topic. It’s genuinely the only thing I care about. There’s a public draft. Some of it makes some sense.
Writing projects
Meta Planning
June 2022
An introduction to the problem of strategy
June 2022
A riff about why I'm writing this
June 2022
On the classic strategy models
June 2022
On the classic strategy models
Hokum
Uncensored, raw, half-baked, often incomplete. Satirical reflections, critiques, and straight up bullying of everything and everyone including myself.
Hokum is what I write everyday. It’s deliberately outlandish arguments looking for a point. It's not a book, but it sure looks nice like this 🍉
June 2022
An introduction to the problem of strategy
June 2022
On the classic strategy models and how they fail
June 2022
A riff about why I'm writing this
June 2022
On the classic strategy models
Influence
The top shelf
These works combine charming language with intelligent arguments. I didn't absorb them fully and look forward to reading each of them many more times.
Reading
Collections
Works I enjoyed most and look forward to reading many more times again. These combine charming language with intelligent arguments.
Recommended
Strategy
Littirature
A new list. I don’t read much literature, who has the time! But I figured that some classics can't hurt every now and then.