Ayadi Ghaith headshot blue background
Making things that matter, for people who want them

Thinking Deeply, Talking Freely And Getting Things Done Since 2015

My name is Ghaith Ayadi [ɣaajθ ʕajadiː ] from Tunisia. I’m an entrepreneur who does design. I’m all about integrity, quality, and freedom.

I’m a self-taught multidisciplinary person with a shipload of confidence, a can-do attitude, and a money-back guarantee. I’m a straight shooter, no BS, call it as it is kind of person, but I keep it kind and gentle. I like building cool things with cool people.

I mainly do product design and branding, but I don’t call myself a designer (read why). I write about design, entrepreneurship, and growing up.  In addition, I also build awesome stuff with my main man Taha.

What I can do for you

 

  • UI/UX Design
  • Product Strategy
  • WordPress Development
  • SEO
 

  • Brand Strategy
  • Brand Identity
  • Copywriting

My Work Mantra

A list of beliefs that guide my decisions at work and in life.

1

Empathy

Design is about building things for people, with people
2

Subtlety

Don't shout, people can hear you, especially if you make sense
3

Simplicity

Simplicity is not a creative direction. It's an absolute condition
4

Strategy

No strategy is also a strategy, one that always fails
5

Expression

At heart, Great brands are tools of expression
6

Size

Your logo is big enough
7

Identity

Great brand Identity is built into the product
8

Consistency

Consistency = Professionalism
9

Quality

Quality should never be the subject of any conversation
10

Harmoney

When you do things right, people will think you've done nothing at all
11

Credibility

Never make lists of ten items. 10 is not a credible number 😉
Ilustration of a woman in a press conferance