My name is Ghaith.

I design sensible software and write Hokum™.

My name is Ghaith.

I design sensible software* and write Hokum™.

I have experience with early-stage products and a deep understanding of productivity software. I also worked on supply chain, audio, and mobility apps. I’m currently an independent consultant for enterprise and venture-backed startups.

Product design

These are some of the projects that represent where I am as a designer. The case studies are a bit atypical. They contain lengthy technical breakdowns, product strategy walkthroughs, and abstract retrospective discussions.

2020 - 2021

A deep dive into how we solved some of the most common product design challenges in productivity software

A deep dive into how we solved some of the most common product design challenges in productivity software

Design Leadership · Product Strategy

Design Leadership · Product Strategy

How we turned a roadmapping solution into a modular product strategy suite

Product · Interface Design · Engineering

Design Leadership · Product Strategy

A new value proposition, an updated mission and an expanded feature set. This required a rethinking of the brand, the website all communication channels

A quick view on some of the visual design and strategy projects that we did to launch the new airfocus and a critique of how it went.

Website design · Brand strategy · Visual design

Est · 2022

The Simple Company

I’m cooking a few projects of my own. Here's a glimpse.

I’m cooking a few projects of my own. Here's a glimpse.

Inspired by physical activity trackers, Verbose logs wordcount across time and shows analytics.I built it for personal use but I later decided to publish it

The plan was to grow the project into a habit tracker based on the lessons learned from the most effective habit building patterns. Sadly, verbose died in May 2023.

Product · Interface Design · Some Engineering

Product · Interface Design · Engineering

Powerpoint but it works like Notion. Bringing Web design paradigms into slide deck design. Versioning, blocks, and theming. Converting linear documents into slides using not AI, but common sense and rudimentary algorithms.

Product · Interface Design · Some Engineering

Abusing tokenized design systems to create a headless, reliably customizable slide decks that never break

Product · Interface Design · Some Engineering

2016 · 2023

Misc

Search querry|

Pages

🔥

Search querry windsurfing college

Root page/ ... / Parent page

📣

Secondary Market buyer search querry

Root page/ ... / Parent page

🚀

Conference search querry attendee Tether

Root page/ ... / Parent page

Databases page

🤡

My tasks search querry windsurfing

Root page/ ... / Parent page

Back to note

Save to page/database

Butler · Native notion quick launch

Soon

A companion app for Notion enabling keyboard shortcuts for fast note taking and basic task management (also for TSC) .

Product · Interface Design · Some Engineering

Product · Interface Design · Some Engineering

Select Hokum

Select Hokum

Uncensored and unreasonable thoughts. Rhetoric, satire, rational critique, and irrational banter. Reckless bullying, misguided anger, and outlandish arguments looking for a point.

I write about zebras, the elephants in the attic, the snakes under the carpet, the sand in our pockets, the neighbor's dog, and the baby on the airplane. Zoology is a big theme, but I also write about knitting, nukes and nephews.

These are mostly reflections that live rent-free inside my head. Questions and wonderings, some dumb, some less dumb. There's a freedom to just asking questions, making up shit, and bullying the status quo with no accountability.

🍉

contact@ayadighaith.com

I’m Ghaith Ayadi [ɣaajθ ʕajadiː], Designer of sensible software, writer of Hokum 🍉

Working remotely from Lisbon · AI free 🥳

contact@ayadighaith.com

I’m Ghaith Ayadi [ɣaajθ ʕajadiː], Designer of sensible software, writer of Hokum 🍉

Working remotely from Lisbon · AI free 🥳

contact@ayadighaith.com

I’m Ghaith Ayadi [ɣaajθ ʕajadiː] designer of sensible software, writer of Hokum.

Working remotely from Lisbon · AI free 🥳

contact@ayadighaith.com

I’m Ghaith Ayadi [ɣaajθ ʕajadiː]. Designer of sensible software, writer of Hokum

Working remotely from Lisbon · AI free 🥳