Ayadi Ghaith headshot blue background
Making things that matter, for people who want them

Thinking Deeply, Talking Freely And Getting Things Done Since 2015

My name is Ghaith Ayadi [ɣaajθ ʕajadiː ] from Tunisia. I’m an entrepreneur who does design. I’m all about integrity, quality, and freedom.

I’m a self-taught multidisciplinary person with a shipload of confidence, a can-do attitude, and a money-back guarantee. A straight shooter, no BS, call it as it is type of person and I like building cool things with cool people.

I mainly do product design and branding, but I don’t call myself “designer” (read why). I write about design, entrepreneurship, and growing up. I’ve been dipping my toes deeper in the marketing world and it’s making me happy.  In addition, I also build awesome stuff with ma main man Taha.

Professional services
  • Branding
  • UI/UX design
  • WordPress Development
  • Copywriting
  • Brand strategy
  • SEO

Shoutout to my heroes

For teaching, supporting, and leading by example.

Chris Do black and white headshot

Chris Do

For getting me out of a dark place, teaching me the business of creativity

Seth Godin black and white

Seth Godin

For teaching me about generosity, productivity and eveything I know about marketing

Gary Vaynerchuk headshot black and white

Gary Vaynerchuk

For teaching me about patience, grattitude and loving the process

Kevin O'leary Mr. wonderful black and white

Kevin O'Leary

For showing me what honesty means and for being, indeed, wonderful

Lebron James Headshot Cleveland cavaliers jersey black and white

Goat James

For teaching me about will, hard work and never cheating the game

My Work Mantra

A list of beliefs that guide my decisions at work and in life.

1

Empathy

Design is about building things for people, with people
2

Subtlety

Don't shout, people can hear you, especially if you make sense
3

Simplicity

Simplicity is not a creative direction. It's an absolute condition
4

Strategy

No strategy is also a strategy, one that always fails
5

Expression

At heart, Great brands are tools of expression
6

Size

Your logo is big enough
7

Identity

Great brand Identity is built into the product
8

Consistency

Consistency = Professionalism
9

Quality

Quality should never be the subject of any conversation
10

Harmoney

When you do things right, people will think you've done nothing at all
11

Credibility

Never make lists of ten items. 10 is not a credible number 😉
Ilustration of a woman in a press conferance